Apple has reaffirmed its status as the world's most valuable brand, topping the Interbrand 2025 ranking for the 13th year in a row. The brand is valued at approximately $470.9 billion, making it significantly stronger than its closest competitor, Microsoft, whose valuation increased by 10% to $388.5 billion.
Third, fourth and fifth places were taken by Amazon ($319.9 billion), Google ($317.1 billion) and Samsung ($90.5 billion). Although Apple's value decreased slightly compared to last year (by 4%), the brand retains a significant advantage over its competitors.
Interbrand’s ranking assesses companies based on three key factors: financial performance, brand influence on consumer decisions and overall competitiveness in the market. Overall, the value of the world’s top 100 companies increased by 4.4% to $3.6 trillion, reflecting the steady growth of leading global brands.
NVIDIA, the maker of artificial intelligence chips, made a sensational breakthrough in the ranking. Its brand value increased by 116% to $43.2 billion, which allowed the company to rise from 36th to 15th place. This is the largest jump in the history of the ranking. Instagram also entered the top 10 for the first time, with a 27% increase, while Nike and Tesla suffered losses. Nike fell from 14th to 23rd place after a 26% drop, and Tesla lost 13 positions due to a 35% decrease in brand value.
Overall, the Interbrand ranking demonstrates which brands currently have the greatest impact on consumers and the market, as well as how important innovation, popularity, and adaptation to modern technologies are for their value.
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